This report is the result of the EIP-AGRI Focus Group (FG) on Sustainable industrial crops, which was launched under the European Innovation Partnership Agricultural Productivity and Sustainability (EIP-AGRI). The Focus Group brought together 18 experts with different backgrounds and experiences – farmers, researchers, advisers, environmental groups, agri-businesses. The main question guiding the discussions was: how can industrial crops contribute to new market opportunities, business models and sustainable farming systems which create value for farmers in the EU, while not replacing food production.